Having worked several years in retail, I'm used to the speech about customer service making more of a difference than other factors, even price, to a customer. On the other hand, I've been a poor college student for about 7 years, so I believe that sometimes you have to go on the cheap side. I don't often go much for customer service. I might be a bit annoyed if I am treated incredibly poorly, but it's usually not enough to drive me away, so I've never had much personal experience with that particular branch of customer service philosophy.
That all changed today. I wasn't sure if my parents' insurance was still covering my prescriptions, so I've had to contemplate various possibilities for a few days (I tend to procrastinate and worry about things, rather than just doing them). I thought about what I would do if my prescriptions were no longer covered and came to the conclusion that, unless the cost became ridiculously outrageous, I would pay the extra money to stay at my pharmacy. Why? Because I love my pharmacy!
My family has been filling prescriptions at one particular pharmacy for as long as I can remember. When I was a little kid, I loved going with my mom through the drive-through to pick up our medications (...my family has a variety of minor health issues...). The pharmacists would put Smarties in the bag for the kids, which we always looked forward to. There was a period in our insurance where we had to get all of our medications by mail, which was terrible. The prescriptions never arrived on time, and the company always found a problem with our credit card, even though the card was perfectly valid. Eventually....my dad got a new job and our insurance again allowed us to fill prescriptions locally, and I was so happy!
The people at my pharmacy know me, or at least my face, and are always so peppy and helpful. I guess I just really love my pharmacy :)
P.S. My prescriptions are still covered, and even if they weren't it wouldn't be way super expensive. Hurray!